Top 5 Beauty Retail Apps on Android in Russia: Q2 2025

In the second quarter of 2025, the Android platform in Russia saw significant activity in the beauty retail app sector. Here, we explore the performance of the top five apps during this period, based on data from Sensor Tower.

ЛЭТУАЛЬ: косметика, парфюмерия

The app, published by ALKOR & CO LLC, experienced fluctuations in weekly downloads, with numbers peaking at around 51.7K in late May. Weekly active users showed a declining trend from approximately 1.6M at the start of April to 1.2M by the end of June.

Золотое Яблоко: онлайн-покупки

This app saw its downloads fluctuate, reaching a high of nearly 49.6K at the start of April. Active users also exhibited a downward trend, starting at 2.6M and decreasing to just over 2M by the end of the quarter.

РИВ ГОШ Парфюмерия и Косметика

Downloads for this app varied slightly, with a noticeable dip in May, going down to around 8.5K. Active users started at 222K, peaked at 267K in early April, and fell to approximately 172K by the end of June.

Подружка: магазин косметики

The app experienced steady download numbers, peaking at 11.4K in late June. Active users showed variability, with a notable increase in late April, reaching 196K, before settling at 135K by the end of the quarter.

Buy Siberian

This app had a declining trend in downloads, starting at 8.6K and ending the quarter at 5K. However, active users increased from 76K to a peak of 128K in early June, before finishing the quarter at 102K.

For more detailed insights and data, visit Sensor Tower's platform.